AI-NATIVE PRODUCT DESIGN · ENTERPRISE SAAS
I help build AI-native products for enterprise software.
I bring AI into both the product and the process, shaping intelligent SaaS experiences for complex, data-rich workflows.
01 / Selected work
Designing clarity into complex products.
Making audience creation accessible to marketers with AI
Designed an agentic experience that lets marketers build audiences with natural language, without learning complex data models or relying on data engineers.
Expanding audience reach beyond the individual
Designed the end-to-end product model for household-level targeting, giving teams more reach while keeping control over where and how audiences expand.
Consent
management.
Designing consent management for enterprise scale
Turned a complex consent workflow into a faster, safer system built around bulk actions, fewer steps, and error prevention for power users.
02 / Experiments
Small builds. Everyday experiments.
I design enterprise SaaS products that make complex systems feel simple—clear enough for power users, thoughtful enough to earn trust.
04 / What I bring
Make complex systems
easier to understand.
Information architecture, system states, and smart defaults that help people move with confidence.
Shape the product,
not just the interface.
Work with product and engineering to define behavior, flows, constraints, tradeoffs, and the experience end to end.
Think in patterns
that scale.
Build reusable interaction models and frameworks that can grow across features, workflows, and AI experiences.
Have a complex product problem?